Web analytics
Self-hosted alternatives to Mixpanel, priced
3 open-source tools that can replace Mixpanel, each shown with what it would actually cost to run for a team of 10 people. Mixpanel on the Free tier costs $0.00 a month at that size.
Start here
Mixpanel's free plan covers up to 1 million events a month, with no seat charge. Below that volume there is no licence cost to save, so this comparison is about who holds the data rather than what it costs.
| Tool | Server only | With your time | vs Mixpanel | Operational weight | Licence |
|---|---|---|---|---|---|
| Plausible Analytics | $26.40 | $139 | -$5,450 | medium | AGPL-3.0 |
| Matomo | $26.40 | $139 | -$5,450 | medium | GPL-3.0 |
| PostHog | $101 | $326 | -$12,929 | hard | source-available |
The final column is the 36-month difference: positive means self-hosting is cheaper.
Which one to pick
Plausible Analytics 29,036 stars
Ships as Elixir plus ClickHouse plus PostgreSQL. ClickHouse sets the memory floor, so this stack does not usefully shrink below 2 GB. Disk scales with pageviews rather than with seats.
At 10 people it needs 2.6 GB of memory and 21 GB of disk, which fits the Starter 4 GB at VPSServer for $22.00 a month. Setting it up is roughly 6 hours of work, then 1.5 hours a month to keep it healthy.
Full Mixpanel versus Plausible Analytics breakdown · Plausible Analytics at every team size
Matomo 21,859 stars
The most feature-complete option and the heaviest. Report archiving is the expensive part and wants a cron job with real memory behind it.
At 10 people it needs 2.6 GB of memory and 26 GB of disk, which fits the Starter 4 GB at VPSServer for $22.00 a month. Setting it up is roughly 6 hours of work, then 1.5 hours a month to keep it healthy.
Full Mixpanel versus Matomo breakdown · Matomo at every team size
PostHog 39,757 stars
Kafka, ClickHouse, PostgreSQL, Redis and several workers. PostHog itself now discourages self-hosting below a substantial scale, and the sizing here reflects that honestly.
At 10 people it needs 10.2 GB of memory and 62 GB of disk, which fits the Starter 16 GB at VPSServer for $84.00 a month. Setting it up is roughly 16 hours of work, then 3 hours a month to keep it healthy.
Full Mixpanel versus PostHog breakdown · PostHog at every team size
How the pricing was established
Mixpanel pricing was read from its own pricing page on 2026-09-14. Server prices come from the providers listed on the hosting page. The sizing model and the cost of your time are set out in full on the methodology page.